The Perils of Poor Targeting: Why Bad Target Grouping Can Sink Your Efforts
Introduction Imagine launching a brilliant new product. You’ve poured your heart and soul – and a considerable amount of capital – into its development. You’ve crafted a stunning marketing campaign, brimming with catchy slogans and eye-catching visuals. But weeks go by, and the sales figures remain stubbornly low. The launch, instead of soaring, has sputtered … Read more
