So Tactical, So Late: The Peril of Reactive Responses in Business Strategy
Introduction The air hung thick with anticipation. The launch was days away, the marketing campaign had been meticulously planned, and everyone was buzzing with excitement. But as the big day neared, whispers of a growing issue began to circulate. A competitor, it turned out, had just announced a strikingly similar product, and their pre-launch buzz … Read more
